Hey there, friends! Greetings, salutations, and a big ol’ what’s up? Welcome to Day 17 of my 7-40 Challenge, where I’m posting daily to share my journey, thoughts, and creative process. I hope this post finds you well, maybe sipping a cozy drink or winding down after a long day. Me? I’m tucked away in my little corner of the internet, plugging away at my goals, feeling a bit tired but ready to reflect with you.
Lately, I’ve been diving into Show Your Work by Austin Kleon, a compact yet power-packed book that’s got me thinking about creativity, transparency, and community. Kleon’s big idea? Don’t hide your creative process—share it generously. “You don’t have to be a genius,” he writes. “Find something you love to do, do it well, and share it with the world.” For Kleon, showing your work isn’t about bragging or giving away trade secrets; it’s about inviting people into your process, letting them see the magic behind what you create.
This idea hit me hard. Kleon argues that even if you share the nuts and bolts of how you do what you do, it’s unlikely someone will steal your thunder. Why? Because if you’re truly great at your craft, your unique spark can’t be replicated. Instead of creating copycats, sharing your process often wins you fans—people who are inspired by your authenticity and drawn to your story. As Kleon puts it, “The impulse to keep to yourself what you have learned is not only shameful, it is destructive. Anything you do not give freely and abundantly becomes lost to you.” That’s a game-changer, right?
One story from the book stuck with me: a barbecue pitmaster from Austin, Texas, who crowdfunded a YouTube series to share his Texas BBQ secrets. This guy didn’t gatekeep his recipes or techniques. Instead, he opened the door wide, showing exactly how he smoked his brisket to perfection. The result? In just a few years, his barbecue joint became one of the best in the country. Why? Because he was generous. By sharing his expertise, he didn’t just gain customers—he built a community of loyal fans who were invested in his story and eager to eat his food. His openness turned his work into something bigger than himself.
This got me reflecting on my own creative instincts. When I’m working on something—whether it’s writing, brainstorming, or tackling a goal—my first impulse is often to hold it close, to guard it like a precious secret. But why? What’s stopping me from inviting others into my process, letting them see the messy, beautiful reality of how I’m building my dreams? Kleon’s book challenges me to flip that script. Maybe creativity isn’t about locking things away—it’s about opening up, sharing the journey, and even inviting others to contribute ideas I might not have considered.
This 7-40 Challenge is my attempt to live that out. Posting daily on the internet is a weird, vulnerable thing. Part of me wants to keep my struggles, triumphs, and half-baked ideas to myself, worried they’re not “polished” enough to share. But then I think: Why not? Why hide the real stuff—the doubts, the wins, the messy middle? Sharing openly doesn’t just hold me accountable; it’s a chance to connect with others who might be wrestling with the same challenges or chasing similar dreams. I’m convinced that together, we’re better. Finding a tribe of like-minded people—folks who are headed in the same direction—can push us forward in ways we can’t do alone.
So here I am, showing my work, flaws and all. I want to be transparent about my struggles and how I’m overcoming them, hoping it might inspire someone else to keep going. I want to share the process of creating, not just the finished product, because that’s where the real magic happens. Whether you’re reading this from a bustling city or a quiet corner of the world, I hope you’re surrounded by a community that lifts you up. And if you’re not, maybe this is your invitation to start building one.
Thanks for joining me on Day 17. Drop a comment or share your own creative process—I’d love to hear how you’re showing your work. Here’s to Day 18, and to creating, sharing, and growing together. See you tomorrow!
David Willis 