Tag: Books

No More Excuses

~ David Willis ~ Leave a comment

Ten days ago I signed up for an AI music tool called Suno. On a whim, I uploaded some songs I’d written over the years — lyrics, melodies, composition notes — and let it arrange them into full productions.

What came back stopped me cold. Not because the AI was impressive. Because my stuff was good.

I’ve been writing songs since 1994. I sat down at a piano my sophomore year of high school and taught myself to play by plunking keys until something recognizable came out. I got my first guitar Christmas of 1997, hated picks, grew calluses on my thumb and index finger from strumming bare-handed. I never really learned other people’s music. I wanted to write my own.

For thirty-two years, the gap between what I heard in my head and what I could produce with my hands was wide enough to park every excuse I ever made inside it. I didn’t have the production budget. I didn’t have the studio. I didn’t have the band. The songs stayed in notebooks and rough recordings, and I told myself someday.

Ten days ago, someday showed up. Here’s what it sounds like:

By My Side

Hearing those arrangements — hearing my melodies orchestrated, my lyrics set against drums and bass and layers I never could have built alone — I realized something I’d been circling for a while. The creative instinct was always right. The ideas were always there. What was missing wasn’t talent or vision. It was the bridge between the idea and the finished product. And that bridge exists now.

I wrote a novel last year on my iPhone. Voice to text, thumbs, and an AI editing partner. Over a hundred thousand words down to sixty thousand after I went through it with a machete. It’s on Amazon. I made it. It’s mine. And I wrote it in a way that would have been impossible five years ago.

I’m writing songs. I’m writing novels. I’m creating things that would have been impossible five years ago with the tools I had then. And I’m doing it from my phone, my living room, and my lunch break.

Years ago, I joined an online community built around Seth Godin’s Tribes. I was trying to develop my thinking, contribute ideas about customer service and business. A woman jumped on one of my posts and tore me apart. Told me I was crazy, that I was enabling people, that I was an idiot. I never logged on again. I let one person’s pushback silence me entirely.

That version of me doesn’t get to make decisions anymore.

The excuses are gone. The tools are here. The only variable left is me.

The Lie

~ David Willis ~ Leave a comment

Somewhere around age eighteen, most of us were told to pick. Pick a major. Pick a career. Pick a direction. And the unspoken rule underneath all of it was that whatever you picked, that was it. That was your life. You chose wrong? Tough. You chose right but lost interest? Too bad. The conveyor belt only moves in one direction.

That’s the lie.

I bought it. Most of my generation did. I picked a plan at eighteen, and by the time I was halfway through college, I knew it was wrong. It took me until I was twenty-nine to actually do something about it. Eleven years of knowing and not acting, because somewhere in the back of my head, a voice kept saying you already chose.

Those eleven years weren’t wasted — I learned things along the way that I still carry. But they were heavy. There’s a specific kind of exhaustion that comes from building something you already know isn’t yours. You show up. You do the work. You get decent at it. And the whole time, there’s a low hum underneath everything telling you this isn’t it. You ignore it because the system told you that you already picked, and picking again means you failed the first time.

Nobody ever told me to pick one thing and drop the rest. If they had, I’d have told them to bug off. But nobody had to say it out loud. The system said it for them. The degree structure said it. The career ladder said it. The question every adult asks every eighteen-year-old — “so what are you going to do with your life?” — said it. As if the answer is supposed to be one sentence long and permanent.

Here’s what actually happened after I finally let go of the plan: I fell into data management and discovered I was good at it. I picked up a guitar and wrote songs. I started telling stories and eventually published a novel. None of it was the plan at eighteen. All of it built on what came before.

Variety isn’t the enemy of mastery. It’s the raw material for it. The more things you learn, the more connections you can make between them — and those connections are where the real value lives.

You were not meant to be one thing.

Passion Is Not a North Star

~ David Willis ~ Leave a comment

I just finished Cal Newport’s So Good They Can’t Ignore You. His thesis is that passion follows mastery — you don’t find your dream job by following your heart, you build it by getting so good at something valuable that opportunities find you. He profiles people who spent years developing rare skills before the work they were meant to do finally revealed itself.

I think he’s right. But I think there’s a layer underneath his argument that he doesn’t quite name.

Passion comes and goes.

Take marriage. My wife and I love each other deeply. I’ll be with her as long as my wedding vows stipulate, because that’s my wife, and I love her. Do we always feel swelling passion for each other? No. That doesn’t mean we feel the opposite. It just means passion is a feeling. And feelings move. We can’t spend every day just being passionate about each other. We have to get groceries. Cook meals. Take care of the house. Go to work. Raise our children. And the passion that runs in and through all of that is what makes it rich.

I think work is the same way. We find things we have an aptitude for. We get good at them. Some days we’re fired up about it. Other days we grind through it because it needs to be done. I’ve been in data management for twenty years. I didn’t get genuinely good at it until maybe 2021, when I was handed a project and told to get it finished and make it work. I had to crawl back into every design decision, review every technical document, and make sure what was written in the code was what we were actually delivering. When we went live, I felt proud. I didn’t realize until years later how impressive what we’d built actually was, given how scattered things were when we started.

That wasn’t passion that got me through that project. It was dedication. The passion came later, when I could see what the work had built.

Months into this challenge, the grind hasn’t made me more passionate. It’s made things clearer. I can see where the skills I’ve built are converging. I can feel the intersection getting closer. And I know — because marriage taught me this, and work confirmed it — that passion isn’t the thing that gets you there. Dedication is. Passion is just what you feel when you look up and realize you’ve arrived.

The Craftsman and the Machine

~ David Willis ~ Leave a comment

I’m reading Cal Newport’s So Good They Can’t Ignore You, and I keep seeing his argument play out in real time at work.

Newport says rare and valuable skills — career capital — are what give you leverage. The craftsman builds that capital through reps, not passion. Show up, get deep, get good. The leverage follows.

But what happens to the craftsman when a machine can do the surface-level work in thirty seconds?

I’ve been watching AI adoption in my field for months now, and I see three groups forming.

The first group is leaning in. They’re learning everything they can. They’re training the AI, building context, making the partnership between human and machine as smart as it can be. They’re using the tool to augment their thinking — not replace it. These are today’s craftsmen, and the career capital they’re building right now is going to pay off.

The second group is leaning harder into the work itself — but ignoring the tool. They’re getting the right answers, but not as fast as they could. They’re not teaching the AI their context. They’re not augmenting their thinking so they can do more. They’re good at what they do, and that’s going to carry them for a while. But they’re going to fall behind, because the first group is doing everything they’re doing plus more.

The third group is saying screw it. No AI. Not interested. And they’re the ones who are going to get left behind entirely.

Here’s the thing Newport gets right that applies directly to this moment: career capital isn’t devalued by AI if you know what you’re doing. If you can partner with the machine to do your work better, faster, and deeper — your skills become more valuable, not less. The craftsman who picks up a power tool doesn’t lose his craft. He builds faster.

But if you’ve been pretending — if you’ve been skating on surface knowledge and the AI exposes that — you’re in trouble. There’s no other way to say it.

I ran a demo last week where I asked a system a question in plain English and watched it produce the SQL in real time. I could evaluate whether the output was right because I’ve been doing this work for twenty years. But what happens in five years when someone with two years of experience runs that same demo and can’t catch the errors?

That’s the question that keeps me up at night.

The answer isn’t to fear the machine. The answer is humility. Learn. Do your reps. Stop being arrogant about what you think you know and start being honest about what you don’t. Because the AI is going to have more compute power than any of us, and it’s going to get to answers faster than any of us. But it’s not going to have the human filter we need.

You’ve got to be humble. You’ve got to be aware. And you’ve got to do your job the best that you can to keep the AI honest.

That’s the craftsman’s job now. Not just building the thing. Building the thing and making sure the machine didn’t cut the corners you’d never accept.

Twenty-Two

~ David Willis ~ Leave a comment

I’ve sold twenty-two copies of my first novel.

I’m going to sit with that number for a second, because it means two things at once.

First — I wrote a book. A real book. A story I’m genuinely proud of. It has four five-star reviews on Amazon from people who aren’t just being nice. One of them is a stranger who picked it up because a friend recommended it. He put everything else down to finish it. He’s waiting for book two.

Twenty-two people have read something I created, and the ones who’ve talked to me about it say it’s good. Not polite good. Real good.

That feels like something.

Second — twenty-two is not enough. Not because I need validation, but because I know this book could reach people if they could find it. And right now, they can’t. Because I have no idea how to make that happen.

I spent tonight doing research. Honest, unglamorous research into what it actually takes to get a self-published novel in front of readers on Amazon. And here’s what I learned: I don’t know anything about this part of the process.

I know how to write a book. I don’t know how to sell one. Getting the algorithm to show it to people, building the kind of social proof that makes a stranger willing to take a chance on an author they’ve never heard of — I’m standing at the edge of what I know. And there’s nothing out here but questions I haven’t answered yet.

That’s an uncomfortable place to be. Especially after eighty-five days of building systems and shipping work and feeling like the momentum is real. Because the momentum is real. I know where I’m going. I just don’t have the skill yet to get the book there with me. And the only way to learn it is the same way I’ve learned everything else this year. Read. Ask questions. Build a system. Execute. Adjust.

I didn’t know how to write a novel until I wrote one. I didn’t know how to build a daily habit system until I built one. I don’t know how to market a book yet. But I will.

Twenty-two copies. Four five-star reviews. One stranger who couldn’t put it down.

That’s not a failure. That’s a foundation.

P.S. If you want to check it out: https://a.co/d/06d0FLNf