A man, a toddler with an iPad, and eight feet of downtown sidewalk between them. I got angry faster than I expected, and the anger wasn't really about him.
The Wrong People Are Shipping
Mid-2000s, late twenties, and I got pulled into a funnel. Blogs were taking off. Everybody had an email list and a free PDF, and I wanted the free prize inside, so I signed up and read the thing. The copy was overwritten and wandering, wild claims stacked on top of each other, and somewhere underneath … Continue reading The Wrong People Are Shipping
The Stories We Won’t Sit Through
I once worked at an insurance company where the owner smoked six cigars a day, ten feet from my desk. By afternoon the smoke was in my clothes, my hair, the paperwork. I went home smelling like his day and wondering what had happened to mine. Unhappy would have been fine. I was stuck. I … Continue reading The Stories We Won’t Sit Through
Straw Man
I've lost arguments I was never in, with my wife and, with AI helping me build the case, at work. What a straw man costs and what I do instead.
Taco Casa
There was a Taco Casa in the town where I went to high school. I didn't know it was a chain. I thought it was ours. We went often and filled up on Tex-Mex, and I would have told anybody who asked that I loved the place. Twenty years ago I found another one in … Continue reading Taco Casa



