Go Back to the Beginning

~ David Willis ~ Leave a comment

Day 67 of 280 | The 7-40 Challenge

I finished Austin Kleon’s Show Your Work today. In the last chapter, he says something that stopped me mid-stride on my walk:

When you’ve learned something really well, go back to the beginning. Learn something new. Do it in the open. Do it in public. Show your work so you can keep going, keep expanding, keep building.

It feels like that’s exactly what I’ve been doing.

Before I started the 7-40 Challenge, I’d been blogging on and off for years. I had over 630 blog posts written before 2026. I’d written over 50 songs. I’d done other challenges for myself.

Back in 2022, I created something I called 100 Days Strong. For 100 days, I practiced many of the same habits I’m doing now — exercise, water, reading, discipline. I wasn’t reinventing the wheel. I saw 75 Hard, didn’t love every facet of it, created my own version, and added 25 days. Not rocket science.

I muscled through it. Lost 40 pounds. Proved I could do it.

But here’s the thing: because I wasn’t able to iterate — because I wasn’t able to evaluate as I went — it became a fitness challenge wrapped in the guise of something bigger. 100 days was too long. Too drawn out. No opportunity for adjustment. And because the habits never got implemented in a sustainable way, I reverted. The weight came back. The momentum died.

In 2025, the 7-40 Challenge was born. I did the first round in August and September, right after moving back to Oklahoma City. 40 days. Pulled it off. It went well.

Then I tried Round 2. It failed.

I restarted. Failed again.

I had to sit down and ask myself an honest question: why does this keep falling apart?

And the answer wasn’t willpower. It wasn’t desire. It wasn’t the habits themselves. It was structure.

I didn’t have goals behind the habits. I didn’t have a daily cadence that connected what I was reading to what I was writing to what I was building. I didn’t have a vision laid out in front of me. I didn’t have a place to put my thoughts. I didn’t have project buckets to organize the multiple lanes I wanted to pursue. I was trying to restart on sheer determination, and determination without a system just burns out.

So when January 1, 2026 came around, I built the system first.

I laid out the vision. I set goals behind the habits — even if I don’t share them all publicly. I committed to blogging every single day, not as a chore but as the processing engine for everything I’m learning. I set up project spaces where I could build context over time instead of starting from scratch every session. I created assessment weeks between rounds so I could come up for air, evaluate, and adjust.

And I made a decision. Not a feeling. A decision. I don’t care how I feel. I don’t care what stands in my way. I’m not stopping this time.

That decision, backed by a system, is why I’m sitting here on Day 67 with no missed days. Not because I’m tougher than I was in 2022 or 2025. Because I’m better organized.

Here’s the other thing Kleon helped me see today. I used to think in very linear terms. I could progress in fitness, but it was harder to progress in creativity at the same time. I could progress in my career, but not in my eating habits. Everything felt like it had to happen one at a time, in sequence, or not at all.

I was selling myself short. I’m much more capable than I was making it out to be. But it was never a capability problem. It was an organization problem.

When I have my vision clear every day — when I can see the lanes, the projects, the habits, and how they connect — what would have felt like a chore becomes a rhythm. What would have felt overwhelming becomes manageable. Not because there’s less to do, but because everything has a place.

Before I had the right tools and structure, I couldn’t get my response cycles fast enough to actually iterate and change. I’d have ideas on a walk and lose them by evening. I’d read something powerful and never connect it to what I was building. Now, when I’m walking and voice-texting like I am right now, I can get all my thoughts out. I can process them. I can connect them to the bigger picture. And I can execute.

Austin Kleon says go back to the beginning. Learn something new. Do it in public.

That’s what this whole year is. I went back to the beginning — back to the habits that I knew worked, back to the discipline I’d proven I could maintain — and I rebuilt it with the structure it was always missing. I’m learning in public every single day. I’m showing my work. I’m pushing the edges in every area of my life that I want to pursue.

And I’m finding myself going much further than I ever expected to.

At the end of the day, I know I have to stay teachable. I have to keep the posture of a student. I have to keep learning and growing, because if I don’t, I’m not just setting myself up for failure — I’m not getting any better. And getting better is the whole point.

Keep moving forward.

Day 67 Scorecard:

✅ Bible study and prayer
✅ Walking
✅ Reading (Show Your Work — Austin Kleon — finished!)
✅ Calories tracked
✅ Water (100 oz)
✅ Gratitude
✅ Exercise
✅ BiblePictures365
✅ Creative hour

740Challenge #ShowYourWork #AustinKleon #GoBackToTheBeginning #Systems #Transformation #LivingProof #DayByDay #KeepMovingForward

The System Is the Point

~ David Willis ~ Leave a comment

Day 66 of 280 | The 7-40 Challenge

James Clear said something in Atomic Habits that changed how I think about this entire year:

You do not rise to the level of your goals. You fall to the level of your systems.

That’s why, in the 7-40 Challenge, I haven’t spent much time talking about specific goals. I have them. But the things I talk about most often — in these blog posts, in the documentation I do personally, in the conversations I have about what I’m building — are the habits. The framework. The system.

Because I know that if I execute the seven habits the way I’m supposed to, the goals will incrementally start to build toward what I want. The system carries me there. The goals just tell me which direction to point.

I work out every day because I want to lose weight and be in better physical shape. I’m 47 years old and not getting any younger. If I don’t take care of my body now — if I don’t make myself healthy and lean and strong — I’m setting myself up for failure. Not someday. Now.

I read 30 minutes a day because if I stop putting good information in my brain, I become stale. My thinking gets flat. I have a hard time innovating because I don’t have any new thoughts affecting what I do. I have specific books I’m reading because I want to grow in those areas — but the habit is 30 minutes a day. The habit is the system. The books are the fuel.

Every one of my seven habits is built around the same question: how do I fundamentally get better, day over day, and get closer to the person I want to be?

Not based on a New Year’s resolution I’m striving toward. Based on the framework I’ve set up. Because at the end of the day, if I don’t build the framework, how can I honestly say I want the results?

Clear also said this:

It doesn’t make sense to continue wanting something if you’re unwilling to do what it takes to get it.

That one cuts deep. Because it’s true about everything.

If I’m unwilling to put in the hours to lose the weight and get in better shape, then why even set that as a goal? I don’t want to live in this self-defeating cycle where I know I’m out of shape, I accept that I’m out of shape, and therefore I stay out of shape. That sounds like dying prematurely.

In the same way, it’s pointless for me to say I want to be a writer and not be willing to put in the work. It’s pointless to say I want to build something and then sit on my hands waiting for the perfect moment.

You have to have a good system in place. You have to focus on the pieces of the system that drive you toward your goals — not on the goals themselves. And you have to be willing to engage with that system every day, because it doesn’t make any sense to keep wanting something if you’re not willing to put in the time and effort to get it.

So if I want it — and I want it bad — what am I willing to do?

For the 7-40 Challenge, the answer is clear: I’m willing to focus on these seven things every day. I’m willing to focus on BiblePictures365. I’m willing to focus on my books as DMT Willis. I’m willing to focus on the things that are driving me forward — because those are the things I said I want, and I’m going to prove it with my action.

And here’s the bonus.

When I do all of those things — when I do them every day with excellence — I live out what Annie Dillard said:

How we spend our days is how we spend our lives.

If I have a good framework in place, and I work diligently at applying it to the things I actually want — not just the things I say I want — then I’m enriching my days. And enriching my days enriches my life.

That gives me clarity. That gives me the ability to push past my fears. That gives me the ability to do things I didn’t think I’d be able to do.

Case in point.

Just the other night, I was facing real anxiety. I had finally decided to throw myself out there — to declare to the world that I’m a self-published author with a book I’m proud of, available on Amazon right now.

I sat down to make the promotional videos. And no joke — something that should have taken me less than five minutes as a public speaker, I sat with for over an hour. I shot it. I reshot it. I couldn’t get through it. The frustration was unreal.

And then I realized what was happening. It was anxiety. And Seth Godin says anxiety is practicing failure in advance.

I was sitting there rehearsing all the ways it could go wrong instead of just doing the thing.

So I put the camera down. I took a breath. And I told myself: I am not going to let this get in my way. I may not be able to shoot it the way I wanted to. But I can shoot it a different way and still make it count.

Was the video great? Probably not. It hasn’t even been viewed 200 times across both channels. But that’s not the point.

The point is I looked anxiety straight in the eye and said: I’m not listening to you. I’m pushing through.

Would I have been able to push through if I didn’t have a system? No. Would I have been able to push through without the daily habits building my discipline and my confidence for sixty-five days? No. Would I have been able to live with myself the next morning, knowing that how I spend my days is how I spend my life, and that I gave in to fear? Absolutely not.

If I give into anxiety day after day, I’m living an anxious life. I’m practicing failure in advance. And I refuse to do that.

The system is the point. The habits are the framework. The goals take care of themselves when the framework holds.

And the framework is holding.

Day 66 Scorecard:

✅ Bible study and prayer
✅ Walking
✅ Reading (Show Your Work — Austin Kleon)
✅ Calories tracked
✅ Water (100 oz)
✅ Gratitude
✅ Exercise
✅ BiblePictures365
✅ Creative hour

740Challenge #AtomicHabits #JamesClear #AnnieDillard #SethGodin #SystemsOverGoals #Transformation #LivingProof #DayByDay #TheFrameworkHolds

Flow and Stock

~ David Willis ~ Leave a comment

Day 65 of 280 | The 7-40 Challenge

I started reading Austin Kleon’s Show Your Work today. To me, he sounds like a modern-day Seth Godin — an artist who’s figured out how to say, very poignantly, not just how he found success, but how he built it. And he shares it in a way that’s both relevant and timeless.

Three things hit me today.

Maintain your flow while collecting your stock.

My flow is what I do every day. The habits. The routines. The framework. The stream of ideas, creativity, and writing that comes from showing up and doing the work. Flow is the engine.

My stock is what I produce over time because I stayed in the flow.

What have I produced over the last two rounds of the 7-40 Challenge? I edited one novel and got it published on Amazon. I wrote another novel and took it through its revision passes. I’ve blogged every single day this year — not just on challenge days, but during the assessment weeks too. This blog has become my daily creation habit — my response to how the habits are affecting me, how the reading is impacting me, and how I’m starting to put things together and see the world in ways I never have before.

Some of the visions and thoughts I’ve had over the years are coming back to me now and making more sense in the context of where I am and what I’m doing. The ideas didn’t change. I did.

Maintain your flow. The stock takes care of itself.

Small things over time get big.

We know this. If you’ve ever put money into a bank account and watched compound interest work, small additions over time can get really big.

If you’ve ever thrown your clothes down in a room and kept throwing them down, something as small as a single shirt on the floor can end up being something as big as your wife not being happy with you and a whole lot of cleaning to do because you let it go too long.

There are so many examples. But here’s the one that matters to me right now: if I proactively practice my habits every day — if I put in my time writing, put in my time creating, put in my time connecting on social media — then I will see those things get big. The same is true for exercise, eating well, drinking water. As I put in the repetitions, my body is getting more fit. The pounds are going down.

Sixty-five days of small things. And they’re starting to get big.

Your website is your own little corner of the internet.

I’ve heard this before. But Kleon added something that turned on a light bulb for me: your social media platforms — Instagram, Facebook, TikTok — can be taken from you. If the overlords of those companies decide to change the rules, your content lives on their land, not yours.

Your website is different. It’s yours. It’s where your content is stored, where your central hub lives, where you’re building the brand of you so you can speak on anything you want — and it’s a place you can lead people back to so they can see exactly who you are and what you do.

I saw a Gary Vaynerchuk video the other day where he said one of the things that’s working in social right now is making content about everything — not boxing yourself into one lane. I identify with that. I have interests in many different areas. I have many different things I want to work on. And having my own corner of the internet where all of that comes together? That’s the hub. The social platforms are the megaphones. The website is the house.

Maintain your flow while collecting your stock. Small things over time get big. Your website is your own little corner of the internet.

Three good nuggets from today’s reading. And every single one of them confirms I’m on the right track and doing the right things.

Day 64 Scorecard:

✅ Bible study and prayer (finished Numbers!)
✅ Walking
✅ Reading (Show Your Work — Austin Kleon)
✅ Calories tracked
✅ Water (100 oz)
✅ Gratitude
✅ Exercise (Workout B with Trey)
✅ BiblePictures365
✅ Creative hour

740Challenge #ShowYourWork #AustinKleon #Flow #Stock #SmallThingsGetBig #Transformation #LivingProof #DayByDay

You Showed Up

~ David Willis ~ Leave a comment

Day 64 of 280 | The 7-40 Challenge | Thank You Campaign

Last night, I knocked on a door I’ve been refusing to knock on for quite some time.

The door of telling people what I’m up to and inviting them to be a part of my creativity.

I don’t know what I thought would happen. I don’t know if I thought I was by myself, or that nobody was paying attention, or — honestly, I don’t know what I thought.

But I was more than pleasantly surprised.

People I haven’t had the opportunity to talk to in several years reached out to me today. To congratulate me. To buy my book. To give me immediate feedback on a few things that need to be corrected — which I thought was awesome. Real feedback from real people who took the time to read what I wrote.

I’m overwhelmed. Because the support that came out of just putting myself out there — just trusting that there are people who care about who I am and what I do — was amazing. It was really, really good.

So this isn’t a long post tonight. It’s a simple one.

If you’re reading this — know that I’m thankful for you.

Whether you bought my book, or left a comment, or shared a post, or just sent me a message — thank you.

Thank you for hanging out with me long enough to read the words I’m saying. Thank you for the feedback. Thank you for the comments. Thank you just for being you.

I spent a long time convinced that nobody would care about what I was creating. I was wrong. You showed up. And that means more than I know how to say.

I really appreciate it.

740Challenge #ThankYouCampaign #Gratitude #PhaseDefiant #DMTWillis #IndieAuthor #Community #LivingProof #DayByDay #YouShowedUp

I Knocked

~ David Willis ~ Leave a comment

Day 63 of 280 | The 7-40 Challenge

I’ve known my whole life that I’m creative. Or most of my life anyway. Whether singing or dancing or writing stories or whatever the case may be, I’ve known that I’ve had the creative bug.

Like many people, I can write things and put them out there. But asking people to look at them — to take time, because I think they’re valuable and might do them good — has been hard for me.

That changed tonight.

I put out two promotional videos for my book, Phase Defiant. I also made an ask to my social media community — the one I generally stay quiet on.

And I’m going to flat-out admit it: it’s been a struggle.

I went to shoot a one-minute video. I struggled for over an hour with the lighting, the script, and not getting my timing down. It was way more difficult than it should have been.

Which means I’m right over the target of where I’m supposed to be.

I’m doing exactly what I’m supposed to be doing.

The only thing to fear is fear itself. And here’s the reality: I don’t have an audience for this book right now. More than that — if nobody’s reading it, that’s the same as nobody knowing about it. And if nobody knows about it, that’s my fault, because I haven’t said anything.

And here’s what I realized: if I say something and nobody pays attention, I’m in virtually no different shape than I would be if I’d stayed silent. So I might as well be brave and say something.

Because that’s just better.

It feels good knowing I’ve thrown my hat into the middle of things now. I have no idea how this unfolds. But I know I’ve written a book that I’m very proud of.

Is it perfect? Probably not. But is it entertaining? Is it something I’m glad I wrote? Very much so. The first couple of readers who read it for me enjoyed the story as well.

And I am pleased — genuinely pleased — that I was able to knock on the door and push through with getting that out there.

If you’re reading this and you’re interested, I’m going to leave the link here on my blog. I would love any feedback you have, and an Amazon review if you read it would mean the world.

Regardless — thank you for reading these words. Thank you for being along for the journey. Knowing that you’re on the other side reading this means a lot to me.

I hope you’re getting something from this daily journey, just like I am.

Day 63 Scorecard:

✅ Bible study and prayer
✅ Walking
✅ Reading (Show Your Work — Austin Kleon)
✅ Calories tracked
✅ Water (100 oz)
✅ Gratitude
✅ DDP Yoga
✅ BiblePictures365
✅ Creative hour
✅ Phase Defiant — first promotional videos posted (TikTok + Instagram)
✅ Phase Defiant — first public ask (Facebook)
✅ Phase Defiant — paperback cover fixed and uploaded to KDP

📖 Phase Defiant by DMT Willis is available now on Amazon: https://a.co/d/04bDaNNm

740Challenge #PhaseDefiant #DMTWillis #IndieAuthor #BookTok #WritingJourney #Transformation #LivingProof #DayByDay #IKnocked