Introducing Myself

7-40 Challenge | Round 5 Day 4

Before I can write a character, I have to introduce myself to them. That sounds strange for people I invented, but it’s the truest way I know to describe it. I have to spend time — not just in the story I want to tell, but in the world they live in — until they stop being pieces I move around and become someone I actually know.

With Phase Defiant, the one I spent the most time with was Tiffany. She’s fourteen. I am not, and never have been, a fourteen-year-old girl. (My wife has, which helped more than she’ll ever get credit for.) So I had to sit with what it would actually feel like to be that age and suddenly have a power you never asked for, while you’re still learning to manage your own emotions. Terrifying. And then the harder part — getting her to find the courage to make the choices the story needed from her. You can’t rush a person to that. You have to know her first.

Early on I wanted my characters to be perfect. Strong, capable, sweeping in to overcome evil, no flaws anywhere. A perfect character, it turns out, can’t tell a story. There’s nothing to watch. You need to see someone face adversity, take the setback, come up short and keep going — and none of that is possible if they were invincible to begin with. So I look for the flaws as carefully as the strengths now, because the two together are what tell me how far I can push a person, and where they’ll break, and where they’ll hold.

And they surprise you. In Phase Defiant, Jennifer started as a minor character — someone in the background at the Overwatch facility, barely a name. But the more time I spent with her, the more I understood she couldn’t stay minor. She ended up a hinge the whole story turns on. I didn’t plan that. I just spent enough time with her to hear who she actually was.

People call that “the characters taking over,” like it’s magic. I don’t think it’s magic. I think it’s what happens when you’ve spent so long inside someone’s head that you can brainstorm from their point of view instead of your own. You’re not being visited. You’ve just finally learned them well enough to stop guessing.

But knowing them that well cuts both ways, and this is the part I didn’t see coming. When you truly know a character, there are stretches of the story where you love them — and the work still requires you to send them somewhere hard. Somewhere they’ll suffer, or fail, or turn into someone you don’t like for a while. If they were strangers, that would be easy. They’re not. I’ve come to care about these people, and then I have to be the one who puts them through the worst of it.

I do it because I can see who they might become. The hard road is the only one that gets them there.

Phase Defiant is available on Amazon.

The Room I Can’t Read

7-40 Challenge | Round 5 Day 1

I recorded four minutes of thoughts on my walk this morning and never stumbled once. Then I sat down to film a thirty-second video saying the same thing, and my brain locked up.

That gap has bothered me for a while, because on paper it makes no sense. I’m a Toastmaster. I did theater. I’ve stood in front of full rooms and ad-libbed my way through, and I was fine — better than fine. Put a phone in front of me in an empty room and I freeze.

For a long time I told myself it was the camera. Being watched. But that’s not it. I record my thoughts out loud every single day on my walks and it’s effortless. Same guy, same microphone. The only thing that changes is where the audio is going. One version is just me, organizing what I think. The other is going out to people.

Here’s what I finally landed on: when I’m in a live room, I can read it. I can see which points are landing, who’s leaning in, where to push and where to let go. I ad-lib because the room is talking back to me the whole time. Online, there’s none of that. You send it out into nothing. You have no idea if anyone’s watching, if it’s hitting, if it matters at all. You’re basically talking to yourself and hoping. And without the room to read, I lose the thing I’ve always leaned on.

So I overcorrect. If I can’t read the room, I’ll make the words perfect instead. I’ll get it exactly right the first time so I don’t have to record it over and over. That’s the Toastmaster in me — I want a well-framed talk, not a ramble. Except the demand for perfect is what freezes me before I ever start.

Then I noticed where I don’t do this. Work.

I sit in meetings and I’ll start talking before I actually know what I’m saying, and somewhere in the middle I realize I do know — I just needed to hear myself get there. I give myself that grace at work without thinking about it. And I know why. Twenty years in, I trust that if I open my mouth, what comes out is worth a little credence, even half-formed. So I let myself think out loud.

On camera, for the things I actually care about — the writing, the ideas outside my day job — I haven’t earned that yet. Not in my own head. So I won’t let myself be half-formed. I make myself audition for the right to speak before every take.

That’s the real thing under the freeze. It was never the camera. It’s that the perfect-first-take I demand of myself is a stand-in for an authority I haven’t built yet. And the uncomfortable part is knowing you can’t build it in private. Nobody hands you credence for the videos you didn’t post.

The Third of July

7-40 Challenge | Planning Week


My son and I don’t get out alone much. Tonight we did.

Our town shoots fireworks on the third and the fourth, so my wife kissed us both goodnight and sent us off — just the two of us, no plan beyond finding a spot and watching the sky come apart.

He’s graduated now. I’ve started doing the math I don’t like doing — how many of these are left before the evenings out are the ones he drives to on his own, in another town, with his own life pulling at him. Hopefully we have several left, but these are special. So I’m not going to waste this one narrating it. I’m going to go watch fireworks with my boy.

Happy Fourth. Go find your people while they’re still in reach.

The Spirit of the Thing

7-40 Challenge | Planning Week


I caught myself saying something today that stopped me mid-sentence. I was talking about my work, and I heard myself say I don’t just get to solve problems — I get to take care of people while I do it.

I sat with that, because it explained something I’d never quite been able to name: why I love a job I never planned to have.


I didn’t set out to work in data. I saw myself as a creative — someone who makes things, who helps people. A technical role wasn’t on my list. And for a while I carried a quiet assumption that I’d taken a detour, that the analytical work was a departure from who I really was.

I was wrong about that. The work wasn’t a detour from helping people. It was a vehicle for it. I just didn’t recognize the door when I walked through it.


Here’s what I mean, and I’ll keep it to the shape of the work rather than the specifics.

When you crawl into a hard problem with someone, something happens that doesn’t happen when you just hand them an answer. You isolate where the trouble actually stems from — not where it shows up, but where it starts. You trace it back through the logic, the structure, the places where one thing hands off to another. And to do that, you have to genuinely understand their world, not just your own. They walk you through what they know. You bring what you know. Somewhere in the middle, the two things join, and the problem gives.

That’s the part I love. Not the fix. The joining.


But I want to be honest about what’s actually happening in that exchange, because the noble version — “I selflessly serve, and knowledge flows to those I help” — isn’t the whole truth.

I get better every time I do this. Every problem I climb into that I didn’t create is a problem that stretches my range. The person I’m helping isn’t just receiving. They’re handing me the raw material my own skill sharpens against. I serve them, and the serving is also how I stay sharp. Both things are true, and pretending it’s only the first one would be a lie dressed up as humility.

That’s the difference between showing up to serve and showing up for a paycheck. It isn’t that one is virtuous and the other is greedy — everybody cashes the check. It’s that the person who’s only there for the check leaves the best part on the table. They solve the problem and miss the joining. They never find out that the fastest way to get better at your own craft is to spend it freely on someone else’s problem.


So that’s the thing I noticed today. The spirit you bring to the work changes what the work gives back. Bring the whole of what you’ve got — your skill, your attention, your genuine interest in the other person’s world — and you don’t just solve the thing in front of you. You build the people around you, and they build you right back.

I don’t have that fully figured out. But I know it’s why the work never feels like a detour anymore.

One Operating System

7-40 Challenge | Planning Week


For many years I’ve run my work life on a system. At my day job, everything moves through a board — projects broken into tasks, tasks with deadlines and clear definitions of done, a daily rhythm of picking up what’s most urgent and moving it forward. I don’t think about it anymore. It’s just how I work.

Recently, I realized I’d been running my creative life on a completely different system. Which is to say, no system at all. Inspiration when it came, guilt when it didn’t, and a pile of half-finished projects with no deadlines and no clear sense of what “done” even meant.

No wonder it felt harder than it needed to.


The problem wasn’t effort. I’ve been creative every single day this year. The problem was that I kept switching operating systems. Disciplined and structured from nine to five, then loose and inspiration-dependent the moment I sat down to write a book or build a course. Two different brains for two different parts of the same life.

Context switching is expensive. Every time you change systems, you pay a tax — you have to reorient, remember the rules of the new mode, rebuild your footing. I was paying that tax every single day, twice a day, crossing from one version of myself to another.


So I’ve stopped. I took the exact system I use at work and wrapped it around my creative projects. A board. Active projects with real deadlines. Daily operations that happen regardless of how I feel. Sprints I can pivot between based on what’s most urgent. The same muscle I’ve trained for professionally, pointed at the work that’s mine.

The relief was immediate. I already know how to run this system. I’ve run it for years. I just never thought to use it on the things that matter most to me, because I’d filed “creative” and “disciplined” in separate drawers — as if they were opposites instead of partners.


They’re not opposites. The most creative people I heard of are ruthlessly systematic about the unglamorous parts, precisely so the creativity has room to breathe. The system isn’t the enemy of the art. It’s what gets the art finished.

Jim Rohn said it cleaner than I can: discipline weighs ounces, regret weighs tons. The board, the deadlines, the daily reps — those are the ounces. They are so much lighter than the pile of unfinished work I’d be carrying without them.