Two words can tell a whole story. Don't believe me? Vote Repulican. Vote Democrat. Buy domestic. Choose life. Cubs win.
Believe it or not, an entire history can be referenced in just two words. It is a history people identify with. It is part of their story. For the good or bad. The language that we use is dripping with meaning. Definitions. Memories. Frustrations. Triumphs. Two words can bring it all back.
Imagine what many purposeful words can do when you are telling your story? You bring people in. Form friendships. Build trust. Find purpose. It is the same for careless words. You can damage your credibility and hurt many with a few ill spoken words. (think Arkansas School Board).
Bottom line is this: People are listening to what we are saying. Choose your words wisely. You might be saying more than you realize.