I listened to “Made to Stick” this morning during my walk, and I hit the chapter on credibility. The Heath brothers made a point that stopped me cold:
Don’t make up your mind and then go looking for data to prove you’re right. Look for the data to help you make up your mind.
It reminded me of Sherlock Holmes. Arthur Conan Doyle wrote in “A Study in Scarlet”: “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”
Two different sources, separated by over a century. Same truth.
The Temptation
It would be very easy to say: “By March 15th, I’ll weigh 245 pounds. By April 1st, I’ll have my novel published. By June, I’ll have 10,000 social media followers.”
Make up the goal. Hunt for the data to prove it’s possible. Force yourself into unsustainable practices to hit the deadline.
I’ve done this before. Multiple times in my life, actually. And here’s what happens: I hit the deadline (maybe), but the transformation doesn’t stick. The moment the deadline passes, I’m back where I started. Downward spiral. Rinse, repeat.
Why the 7-40 Challenge Is Different
The physiology of weight loss doesn’t work on my timeline. Exercise recovery doesn’t care about my deadline. Sustainable habits don’t emerge from forcing performance.
So instead of demanding that the data conform to my goal, I’m letting the goal emerge from the data.
Seven daily habits. That’s my theory.
Bible study. Exercise. Reading. Water. Calories. Gratitude. Creative work.
I’m not promising you specific results by specific dates. I’m collecting data through daily practice. And I’m letting that data tell me where I’m headed.
Weight loss? It’s happening (3.7 pounds in 9 days), but I’m not demanding it hit a certain number by a certain date. The data will tell the story.
Novel revision? I’m at 50 chapters. Not because I promised myself 50 by Day 10, but because the daily habit of creative hour produces consistent output. The data shows up.
Social media strategy? Still figuring it out. No false promises. Just daily attempts and learning.
The Sustainable Difference
By committing to the practices instead of the deadlines, I’m building something that becomes part of who I am. Not a sprint to a finish line. A permanent shift in daily behavior.
Sherlock Holmes didn’t demand the facts bend to his theory. He collected evidence and followed where it led. That’s credibility. That’s how you build real transformation instead of false performance.
I don’t want to hit a goal and bounce back. I want sustainable change that sticks because it’s now my daily rhythm, not an unsustainable forced performance.
Day 10 Scorecard: ✅ Bible study ✅ Exercise ✅ Reading ✅ Gratitude ✅ Water, calories, creative hour
Ten consecutive perfect days. Data collecting. Theory emerging.
The best time to stop making up your mind and start collecting data? Now.
See you tomorrow for Day 11.
