7-40 Challenge | Round 4, Day 11 Malcolm Gladwell opens The Tipping Point with the story of Hush Puppies. A dying shoe brand — almost pulled from production — that exploded into a national trend because a handful of kids in Soho started wearing them. The company didn't cause it. They nearly killed the brand. … Continue reading In Search of Soho People
Tag: habits
Never Ring the Bell
7-40 Challenge | Round 4, Day 10 I'm reading Admiral McRaven's Make Your Bed this week. In Navy SEAL training, there's a brass bell. If you want to quit, you ring it. You're done. No more cold water, no more impossible runs, no more being pushed past what you thought you could take. McRaven's message: … Continue reading Never Ring the Bell
Headfirst
7-40 Challenge | Round 4, Day 9 I started reading Admiral McRaven's Make Your Bed today while mowing the yard. Chapter 6 is called "Dare Greatly." It's about the slide for life in SEAL training — the obstacle where going headfirst is faster but terrifying, and most people go feet first because it feels safer. … Continue reading Headfirst
No Guilt in the Ice Cream
7-40 Challenge | Round 4, Day 6 Yesterday was rough. I hit the wall. Six out of seven habits, no creative work, no Substack, in bed early. It happens. But two days like that don't get to happen in a row. This weekend is Memorial Day. My goal is to enjoy myself. Eat some good … Continue reading No Guilt in the Ice Cream
The Good Hydra
7-40 Challenge | Round 4, Day 2 I just finished Josh Kaufman's How to Fight a Hydra. It's a short fable about facing an ambitious, terrifying challenge — the kind where you cut off one head and two more grow in its place. The hero enters the arena not knowing if he'll survive, gets staggered, … Continue reading The Good Hydra
David Willis 