Tag: Fitness

Day 47: The War Inside Your Head

~ David Willis ~ Leave a comment

Round 2, Day 7
Saturday, February 21, 2026

There’s a war going on inside your head right now, and you probably don’t even know it.

Seth Godin, in his book Linchpin, calls one side the lizard brain. Steven Pressfield, in The War of Art, calls it the Resistance. It’s the part of your brain that exists for one purpose: to keep you safe. And it’s very, very good at its job.

The other side? The ancient Greeks called it the Daemon. The Romans called it the Genius. It’s the creative force inside you — the part that sees possibilities, generates ideas, and pushes you toward something greater than survival.

And these two are at war with each other every single day.

The Idea You Let Die

Have you ever had a really good idea? Something creative, something that could help people, maybe even a business concept that excited you? And then a voice in your head said, “Nah. That’s too risky. That’ll never work.”

So you let it go.

And then, a year or two later, you saw that exact idea out in the world — built by someone else. And you thought, “That was mine.”

Godin would say that was your Genius, getting strangled by your lizard brain. And it happens all the time. Not because we lack ideas. Not because we lack talent. But because our biology is wired to treat creativity as a threat.

Why We’re Wired This Way

Here’s the part that hit me. Godin points out that the lizard brain loves being told what to do. Following instructions feels safe. If someone hands you a rulebook — sit here, do this, move to the next step — your lizard brain relaxes. Threat neutralized. Everything is fine.

But if you’ve ever been fired from a job without ever having a bad performance review, you know that following instructions doesn’t guarantee safety. You can do everything you’re asked to do — take care of people, excel at your work, check every box — and still get let go. I’m a firm believer that people like this end up finding better jobs, but that’s a post for a different day. The point is: compliance is not security. The only set of instructions I’ve ever found that truly delivers on that promise is God’s Word. But when humans are running the show, the rulebook can change on you overnight.

So why do we cling to it? Because we were trained to.

Think about it. From the time we were children, we were conditioned: sit down, shut up, learn the lesson, do the homework, move to the next grade. Year after year after year. Over a decade of training that rewarded compliance and punished deviation.

Is it any wonder we struggle to engage with our Genius as adults? We’ve spent our entire lives being told that coloring inside the lines is the path to success. And then we hit thirty, forty, fifty years old and wonder why we can’t create anything.

We have years of conditioning to overcome. That’s not an excuse — it’s just the reality of the battlefield.

Give the Lizard Brain a Roadmap

Here’s where it gets practical, and this is where the 7-40 Challenge connects.

The lizard brain needs structure to feel safe. The Genius needs freedom to create. So what if you gave the lizard brain what it wants — a roadmap, a set of daily habits, a predictable rhythm — so that the Genius can do its work without triggering a full-scale panic?

That’s exactly what these seven daily habits do for me.

The Bible study grounds me. The exercise clears my head. The water and calories keep my body functioning. The reading fills the creative tank. And by the time I get to my creative hour, the lizard brain has been fed. It’s calm. It’s satisfied. And the Genius shows up.

In the last forty-seven days, the Genius has been showing up. If you read yesterday’s post, you know the list of what’s been accomplished. And today alone, I’m getting my first book uploaded to KDP and I outlined a full two-act musical that’s been rattling around in my head for four years. That’s not because I defeated the lizard brain. It’s because I gave it a structure it could trust, and then I created within that structure.

The Real Question

So it comes down to this: Is it worth it?

Is it worth it to engage your life, work out the steps, build the habits, and push through the Resistance? Or do you sit in the job you hate, accept somebody else’s direction, and spend your life as a member of the factory?

Gary Vaynerchuk said something that stuck with me: “If it was supposed to be easy, everyone would do it.” And that makes sense, because everything worth doing requires us to fight our natural desire to stay safe in order to succeed.

I choose succeeding. I choose making myself better and honoring God by doing the most with the talents He gave me. Because I refuse to be the servant in Jesus’s parable who buried his talent in the ground because he was afraid to use it. That servant didn’t get praised for playing it safe. He got cast away.

The lizard brain says bury the talent. The Genius says invest it. The choice is yours — every single day.

I know which one I’m choosing.

Day 47 of 280. Feed the lizard. Free the Genius.

Day 45: The Pain Is the Evidence

~ David Willis ~ Leave a comment

Round 2, Day 5
Thursday, February 19, 2026

I woke up this morning and my first thought was one word: OWWWW.

My legs are destroyed. My body is letting me know in no uncertain terms that yesterday happened. And you know what? Good. Because that soreness is a reminder that I did what I was supposed to do.

The Double Whammy

Here’s the context. I hadn’t lifted in three weeks because of a hand injury. And when I came back, I didn’t just pick up where I left off — I switched programs entirely. I went from an ABABAB workout rotation to an ABCABC split. Different exercises, different structure, different demands on my body.

It’s going to work much better long-term. I’m not overtaxing the same muscle groups. My workouts are more focused and don’t take quite as long. But the combination of three weeks off plus a brand-new program? That’s a double whammy. And my legs are paying the bill.

Sore, But Still Moving

Here’s what’s interesting. The soreness made me want to complain. But it didn’t make me want to skip anything.

I actually went on a walk this morning to recap a meeting via voice note, and it got me out of the office early enough to start working the soreness out. Movement is the best medicine for sore muscles. Not sitting still. Not waiting for it to pass. Getting up and moving through it.

There’s a lesson in that, and it goes way beyond the gym.

Soreness Is Not Just Physical

I was thinking the other day about moving back to Oklahoma last year. It was a good season — I got a new job, I was back in a familiar area, surrounded by people I knew. But learning the new role, adjusting to a new part of town, working on a new house — it was overwhelming. I was sore in every sense of the word.

But here’s the thing. Since I moved here in June of 2025, I’m down twenty-two pounds. I’ve written two books. I’ve started new social media channels. I’ve gotten a ton of work done on the house. I’ve launched the 7-40 Challenge and haven’t missed a day.

The season made me sore. But the season made me better.

That’s how growth works. It doesn’t announce itself with comfort. It announces itself with aches — with the evidence that something changed, that you pushed past where you were, that the old normal isn’t normal anymore.

What I’d Tell You on Day Three

If you’re early in a new habit — day three, day five, day ten — and you wake up hurting, whether that’s physical soreness or the mental exhaustion of doing something hard every single day, I want you to hear this:

Success is on the other side of the hard.

The pain is the evidence that you have challenged the norm. You’ve done the work. You’ve challenged the status quo of your own life. Your body, your mind, your circumstances — they’re all adjusting to the new version of you. And that adjustment hurts.

But it’s supposed to hurt. Soreness is not a warning to stop. It’s confirmation that you started.

So if you’re sore today — in your muscles, in your schedule, in your patience, in your faith — don’t quit. Move through it. Walk it out. Let the ache remind you that yesterday, you did something that mattered.

The pain is the evidence. Keep going.

Day 45 of 280. Sore means it’s working.

Day 43: The Factory Worker Inside You

~ David Willis ~ Leave a comment

Round 2, Day 3
Tuesday, February 17, 2026

I’m still working through Seth Godin’s Linchpin, and tonight I want to talk about something that might make you uncomfortable.

There’s a factory worker living inside you. And if you’re not careful, he’ll run the show.

The System That Built Us

Godin makes the case — and he wrote this back in 2010 — that the industrial revolution didn’t just build factories. It built an education system designed to feed them. Sit down. Follow instructions. Get good grades. Go to college. Get a job. Do what you’re told. Collect a paycheck.

The highest value of that system wasn’t innovation. It wasn’t creativity. It was compliance. The goal was to produce people who could do a job for a day’s wage and not have to think.

And for a long time, that system worked. For the factories, anyway.

But here’s the thing Godin saw coming sixteen years ago: that era is over. And if it was over in 2010, it is buried in 2026. The rise of AI, the speed of change in the marketplace, the sheer volume of information and tools available — all of it demands something the factory model never taught us.

Applied creativity.

The Moment You Start Phoning It In

I know the factory worker mindset from the inside. During my days working in an insurance office, I felt it pulling at me constantly. When your contribution doesn’t seem to matter, when you’re not making progress, when the environment is draining — it is incredibly easy to just phone it in. Go through the motions. Clock in, clock out, repeat.

I think we all have moments like that. Seasons where the path of least resistance is to stop caring and just do the minimum.

I started breaking out of it when I realized something simple but powerful: my level of effort actually moved the needle. When I brought energy and intention to my work, things changed. When I phoned it in, they didn’t. The results were directly connected to the investment.

That’s not a complicated idea. But it’s one most people ignore.

The Rogue in the Cubicle

Here’s what I’ve learned about myself over the years. I am a creative free spirit living in a corporate, data-ordered world. Those two things don’t always get along.

I have to turn on music to keep my brain engaged. I have to move. I have to conceptualize problems in different ways just to stay satisfied — not because I’m difficult, but because that’s how I’m wired. And honestly, that creative wiring is exactly what makes me good at what I do.

Because if we look at things the same way every time, we never solve problems. We just keep describing them. New solutions require new ideas, and new ideas come from people who refuse to think inside the factory lines.

That rebellious streak? It’s not a flaw. It’s the linchpin quality Godin is talking about.

AI and the New Frontier

This is even more real for me right now as I learn to work with AI tools. The way I see it, AI is the ultimate amplifier of applied creativity — but only if you know how to use it.

I’ve been learning how to iterate: ask questions, get feedback, supply my critiques, apply my business knowledge, layer in my creativity, get more feedback, and iterate again. The process works. But it only works if you bring something to the table.

And here’s what I’ve noticed: the quality of the answer depends entirely on the quality of the question. If you’re not clear about what you need, the tool won’t save you. You have to understand what you’re working with — the sophistication of the model, the way you communicate and express yourself — so that the response fits the context of what you’re actually trying to accomplish.

In other words, AI doesn’t replace thinking. It rewards it.

The factory workers of 2026 are the people who will ask a machine to do their thinking for them and accept whatever comes back. The linchpins are the ones who will use these tools to multiply what they already bring — their creativity, their experience, their judgment.

Which One Are You?

So tonight I’ll leave you with this.

Are you a factory worker or a linchpin? Are you phoning it in — going through the motions at work, at home, in your health, in your relationships? Are you following the old model: sit down, follow instructions, don’t make waves, collect your check?

Or is there a rogue inside you that knows you were built for more?

Because here’s the truth: in today’s world, nobody is coming to hand you a better life. The era of doing what you’re told and being rewarded for it is over. If you are not taking the initiative to drive your own success forward — to learn new tools, to think creatively, to bring something to the table that nobody else can — then you are falling behind. Right now. Today.

Not tomorrow. Not next quarter. Now.

The people who thrive in 2026 and beyond won’t be the ones who followed orders the best. They’ll be the ones who refused to stop thinking, refused to stop growing, and took ownership of where they’re headed.

So if you haven’t started, start now. Not when you’re ready. Not when conditions are perfect. Now.

Day 43 of 280. Be the linchpin.

Day 20: Why DDP Yoga (And Why This Time Is Different)

~ David Willis ~ Leave a comment

Twenty days into the 7-40 Challenge, and I’m realizing something: I’ve been doing DDP Yoga on and off for years. But I’ve never done it like this.

Let me explain.

Why DDP Yoga?

When I started looking for a yoga program that fit my life, I had a few non-negotiables.

First, I needed something approachable. Yoga is incredibly good for your health, but I’m a 47-year-old married man. I don’t need to do yoga with young women in spandex. I need to hang out with a guy in his 60s in gym shorts, focusing on nothing but the physical benefits. That’s exactly what DDP Yoga gave me.

Second, I remembered Diamond Dallas Page from his WCW wrestling days in the ’90s. I was a bit of a fan back then. But what really caught my attention was when he went on Shark Tank to get funding for his business.

That’s where I saw Arthur’s story.

The Arthur Story That Changed Everything

Arthur was a veteran who used to jump out of airplanes. He did a lot of damage to his body through his service to the country. By the time DDP met him, Arthur was using arm canes just to move around. He was much larger than was healthy. Doctors didn’t know if he’d ever walk normally again.

But on Shark Tank, Arthur stood next to DDP—a fit, trim man full of vitality. There was a video of him running. Full speed.

It’s hard to argue with those results.

Why That Story Mattered to Me

Around the time I picked up the DDP Yoga app in 2019—after spending the back half of 2018 healing up from surgery—I felt extremely broken.

During my cancer surgery and recovery, I lost 50 pounds. Then I had all the lymph nodes surgically removed from my abdomen—a massive abdominal surgery with a huge midline scar running down my stomach.

I didn’t know if I’d regain my core strength. I didn’t know if I’d ever feel normal again.

Through DDP Yoga, I’ve been able to regain a lot of my core strength and flexibility. And I did it in a way that’s uplifting and positive—because that’s who DDP is. The program is low-impact. It doesn’t overtax my muscles, but it definitely works them out. I get my heart rate up without hurting myself.

There are different workout programs on the app for people at every fitness level. I’ve gotten much more flexible and stronger over time.

But here’s the confession: I’ve never actually finished a full 13-week cycle.

Why This Time Is Different

I made it through one 13-week cycle once, but I didn’t do all the prescribed workouts. I’d push things off. Rearrange the schedule. Skip one here and there. Just mess around.

This time, I have my workout plan already established. I know exactly what days I’m doing things on. I look at my phone, see what’s up for that day, and that’s the workout I do.

Part of the beauty of DDP’s app is you can set the workout schedule to be what you want it to be on the days you want. It was very easy to take the 3-4 yoga sessions I wanted per week and arrange them around my lifting days.

So I’m lifting, doing yoga, and walking—without overburdening myself on any specific day. It’s balanced. It’s sustainable.

But here’s the real difference:

I’ve decided to be completely transparent with myself and the world.

I need transformation. I do not want to wait any longer to step into this.

The best time to start is now. And that’s exactly what I’m doing.

Arthur went from arm canes to running. I went from post-cancer brokenness to regaining my core strength. But both of us had to actually show up and do the work.

Day 20. DDP Yoga Energy 2.0 is up next. I’m not skipping it. I’m not rearranging it. I’m doing it.

Because this time, I’m not just trying to finish a cycle. I’m building a foundation that lasts 280 days—and beyond.

Day 20 Scorecard: ✅ Bible study ✅ Exercise (Walking) ✅ Reading ✅ Calories ✅ Water ✅ Gratitude ✅ Creative hour ✅ DDP Yoga Energy 2.0

Twenty consecutive perfect days. No skipping. No rearranging. Just showing up.

The best time to start is now.

See you tomorrow for Day 21.

Day 16: Truth vs. Projection (Why Transformation Fails Without Honest Data)

~ David Willis ~ Leave a comment

When we’re trying to make transformative progress in our lives and we don’t live in truthful capture of what we do daily, we set ourselves up for frustration, failure, and disillusionment.

The transformation either takes longer than we expect or doesn’t happen at all. And we start believing—falsely—that transformation isn’t possible.

But here’s the truth: the issue isn’t that transformation doesn’t work. The issue is we’re projecting instead of capturing reality.

My Weight Struggle: A Case Study

Weight has been a struggle most of my adult life. It’s not that I haven’t known how to lose weight. The formula is simple: take in fewer calories than you burn. Basal metabolic rate plus exercise minus food intake equals weight change.

I’ve known this for decades.

But knowing and doing are different things.

I wasn’t doing the actual math. I wasn’t tracking my basal metabolic rate. I wasn’t calculating calories burned through workouts. I wasn’t logging every bite that went into my mouth.

I was projecting what I thought I was eating. “I’m being pretty good today.” “I didn’t eat that much.” “This is probably fine.”

And the scale didn’t move. Or it moved the wrong direction.

So I’d get frustrated. I’d feel like transformation was impossible. Like my body just didn’t work the same as other people’s.

The brutal truth? I was lying to myself.

What Changed on Day 1

When I started the 7-40 Challenge, I committed to tracking every calorie in MyFitnessPal. Every single one. No guessing. No “close enough.” No projection.

Capture. Truthful, unvarnished data.

By sticking to a calorie threshold every day and logging my daily exercise, I’m being much more honest in this challenge than I would have been otherwise. Because I know I have to watch what I put in my mouth much more rigorously.

If I don’t, I’m just lying to myself—and to anyone else I tell this story to.

The Truth Creates Clarity

I got into a conversation the other day about truth—in regards to current events and politics. My response to the person I was talking to: there’s the truth, and then there is what both sides want to call the truth.

Many times, neither side is actually reporting what actually happened—just their version.

Sherlock Holmes had it right: “It is a capital mistake to theorise before one has data.”

Give me the data. Give me the facts and patterns. Let the truth emerge from that—not from what I want the truth to be.

The Mirror Moment

So here’s the question I’m asking myself on Day 16—and the question I’m asking you:

Are you being truthful about the things that matter to you?

If you’re not seeing the change you want, are you projecting instead of capturing factually?

What will you do to change that today?

For me, it’s MyFitnessPal. It’s the scale on Friday mornings. It’s the daily blog post that holds me accountable. It’s the unvarnished truth that I’m 16 days in, 90 chapters revised, and the weight hasn’t moved as much as I’d like.

That’s not failure. That’s data. And data tells me what to adjust.

Day 16 Scorecard: ✅ Bible study ✅ Exercise (Workout B + Walking) ✅ Reading ✅ Calories ✅ Water ✅ Gratitude ✅ Creative hour

Sixteen consecutive perfect days. Projection eliminated. Truth captured.

The best time to start being honest with yourself? Now.

See you tomorrow for Day 17.