Less Famous, More Trusted

7-40 Challenge | Round 4, Day 34 Seth Godin dropped nineteen points about marketing in the age of AI. Three of them stopped me cold. "Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted." I've spent most of this year building … Continue reading Less Famous, More Trusted

Intent

7-40 Challenge | Round 4, Day 33 Before you say anything — to your spouse, your team, your AI — there's a question worth answering first: why are you opening your mouth? Are you trying to understand something? Are you trying to be understood? Are you trying to win? Are you trying to find the … Continue reading Intent

The Short Letter

7-40 Challenge | Round 4, Day 30 There's a quote attributed to Blaise Pascal: "I would have written a shorter letter, but I did not have the time." Most people read that as a joke about editing. It's not. It's one of the truest things ever said about how real clarity works. The simple version … Continue reading The Short Letter