What Twenty Minutes Will Tell You

7-40 Challenge | Planning Week


It’s 80 degrees. I’m in jeans and a black shirt, walking downtown in full sunlight with a balding head, talking into my phone passing a bus stop at 12:45 in the afternoon. I’ve got about 14 things on my to-do list and I’m trying to unload my brain before it gets any fuller.

I’m equal parts grateful and overwhelmed, and I can’t figure out how both of those things are true at the same time.


I’ve been feeling behind. Not in a dramatic, everything-is-falling-apart way. More like a low hum in the background — the sense that I should be further along, that I haven’t done enough, that time is slipping and I’m not keeping up.

So I started talking. Just listing things. What have I actually done this year?

I wrote a novel. Edited it from 105,000 words down to 60,000. Published it through Kindle Direct in March. Five months from manuscript to published book.

While I was editing that one, I wrote another one. 45,000 words. It’s in revision right now.

I’ve blogged every single day this year. Over 130 posts.

I’ve read 13 books and I’m working on my 14th.

I’ve written new songs and produced a companion album for my first novel.

I started a Bible illustration project on January 1 with zero followers. Instagram is at 6,300. One video hit 300,000 views.

I’ve maintained seven daily habits across three 40-day rounds. I’ve walked so much I’m on my third pair of shoes. I’ve lost over 23 pounds and gained 10 pounds of lean muscle. My metabolic age dropped 20 years.

I’ve worked with my wife to put together her garden, and she likes it. I’ve been in the gym with my son three nights a week. And I’ve done all of this while working a full-time job.


Somewhere around minute fifteen of this walk, I heard myself say it out loud: I think I’ve been seriously deluding myself that I haven’t been doing enough.

That stopped me.

Because the problem was never output. The problem was that I was so deep inside the work that I couldn’t see the shape of it. I was measuring myself against what I hadn’t done yet instead of what I’d already built.

Twenty minutes of talking into my phone at a bus stop fixed that.


So now the question changes. It’s not “am I doing enough?” I am. It’s “how do I get what I’ve built in front of the people who need to see it?”

That’s a different problem. A better one. But it’s still a problem. I don’t have the answer yet. I’m one person producing more than I can promote, and the gap between what I’ve made and who’s seen it is real. The overwhelm doesn’t go away just because I’ve named it — it just shifts from “I’m not doing enough” to “I don’t know what comes next.”

But I know where to start. And I know I’m not doing it alone.

Thank you, God. I am so grateful.

Not All About Me (Fourteen Years Later)

7-40 Challenge | Planning Week

In 2012, I wrote a blog post called “It Is Not All About Me.” I was writing about collaborative leadership — about casting a vision and then letting other people help shape it instead of dictating every step.

It was a good post. It was also about half of the lesson.


The 2012 version of me had figured out that you can’t lead by telling everyone what to do. That’s real, and it took some humility to get there. But what I didn’t understand yet — what took another decade of leading teams, starting new roles, and watching how people actually respond to vision — is this:

Most people don’t want co-ownership. They want a playbook.

They want to feel heard. They want to know that someone is paying attention to their input. But at the end of the day, most people want to be shown what to do. They want clarity. They want direction. And there is absolutely nothing wrong with that.

The leadership lesson isn’t “invite everyone to the table.” It’s knowing the difference between the people who want to build with you and the people who want the rule book. There’s a place for both. But the builders — the ones who want to collaborate, who push back, who make your idea better or replace it entirely — those are the ones who end up influencing everyone else.

Find them. Build them. Trust them.


I started a new job in the middle of last year. I am very accustomed to leading meetings. I’ve done it for years — setting agendas, driving conversations, pulling people toward decisions. Almost from day one, I had to start actively reminding myself to observe. Pick up the lay of the land. Learn the room before trying to lead it.

It was very hard to do.

The pull to assert yourself in a new environment is strong. You want to prove you belong. You want people to see what you bring. But I took the other path. I chose to serve first and earn credibility before spending it. It’s the right way to enter someone else’s house.


The other thing I understand now that I didn’t in 2012 is what it costs to let your idea go.

Not every solution I bring to the table is the right one. Sometimes I have exactly what we need. Sometimes I’m just the spark that gets the conversation rolling. Either way, we moved toward the goal of being better than we were. That’s the part that matters. Not who got credit. Not whose version survived.

I’ve been wrong enough times to know that being right isn’t the point. Getting somewhere better is.


Fourteen years ago, I learned not to dictate. Somewhere in the years since, I learned something harder: finding the right path matters more than it being the path you started on.

I’m sharper than I was. I hope I’m sharper in another fourteen.

The Beauty of Routines

Most writing about habits frames them as productivity tools. Build the right habit, do the thing, become the more efficient version of yourself. The vocabulary is discipline, willpower, accountability, consistency.

That’s not why I built mine.

I built mine to give my brain somewhere to go when it would otherwise reach for food, wine, or my phone.

The Architecture of Comfort

Around dinner time, every day, my brain wants comfort. That’s not a moral failing. That’s how the brain works. Stress accumulates over the course of a day, energy reserves drop, decision-making capacity gets thin, and somewhere in the early evening the system goes looking for something that feels good.

For most of my life, that something was food. A second helping. Dessert when I wasn’t hungry. A bowl of something while watching television. The eating wasn’t about hunger. It was about the dopamine hit my brain expected at that hour, in that mood, after that kind of day.

Wine had the same job, on the days that wasn’t food. So did doom-scrolling — the slot machine of the social feed, infinite small rewards for no real cost in the moment.

Three different behaviors. Same neurological function. The brain wanted comfort and it had learned three reliable ways to produce it.

The Substitution

Here’s what I figured out, slowly, over the past year.

The brain wants comfort. The brain will find comfort. The variable isn’t whether you give it the dopamine hit. The variable is which behavior you’ve trained it to associate with the hit.

Around dinner time now, the urge that used to send me to the kitchen sends me out for a walk. The urge that used to send me to a second glass of wine sends me to the floor for abs and push-ups. The urge that used to send me into the social feed sends me to a book or a blog post.

I’m not white-knuckling those choices. I’m not “resisting temptation.” I’m getting a real dopamine hit from the walk. My brain has figured out that the walk is comfort now. It produces the same internal reward I used to get from the thing I was overdoing.

The compulsion didn’t disappear. The compulsion got redirected.

The Compulsion Reframe

Some people would say I haven’t actually solved anything — I’ve just traded one compulsion for another. The behavior is still automatic. I’m still running on autopilot. I just happen to land on healthier shores.

That criticism is technically true. It’s also useless.

If compulsiveness is your method — and for most humans, in most situations, it is — then your job isn’t to transcend compulsion. It’s to choose which compulsion runs the show. Most of what we do every day is habitual. We don’t deliberate over breakfast. We don’t strategize about whether to brush our teeth. We’re going to do something compulsively at five in the afternoon. The question is which something.

And here’s the part most habit writing skips: the body cooperates with you eventually. Exercise releases endorphins. Walking outside resets your nervous system. Reading a book at night settles your mind. The compulsion that started as a deliberate substitution turns, after enough repetitions, into genuine desire. You’re no longer choosing the walk over the wine because you should. You’re choosing it because your body now wants it.

That transition — from forced substitution to actual desire — is the part that takes time. It also takes faith on the front end, before the brain has caught up to the new pattern.

When the Routine Slips

I’m 34 days into my third 40-day round of a year-long challenge. I haven’t missed a day. But that doesn’t mean I’ve been perfect inside the day. There have been meals I shouldn’t have eaten. Glasses of wine I didn’t need. Stretches of phone time that didn’t serve me.

The framework I run by isn’t never slip. It’s one slip is a treat. Daily slipping is a detriment.

The difference matters. A perfectionist framework can’t survive contact with real life — one missed day and the whole thing collapses because the framework didn’t have room for being human. The framework I’m using has room. It assumes I’ll slip. It just doesn’t let the slip become the new pattern.

The discipline isn’t avoiding the slip. The discipline is what you do the next morning.

The Whole Person

The seven habits I run every day aren’t a productivity stack. They’re an architecture for a whole person — spiritual, physical, mental, emotional. I have cravings across the full spectrum of who I am. I can meet them with good things or bad things. The seven habits are my way of meeting each one deliberately, before the brain decides for me what to reach for.

That’s why all seven exist. Removing one doesn’t just leave a productivity gap. It leaves a comfort gap that something else will fill. Probably something I don’t want filling it.

Hydration is just hydration. But a body that’s well-hydrated thinks better and feels better and works better. None of the seven are decoration.

The Kid in the Memory

There’s a kid still inside me who remembers opening the refrigerator a long time ago and finding nothing.

Not nothing-I-want. Actually nothing. The light came on, and the shelves were empty, and the question wasn’t what should I eat but is there anything to eat.

We’ve long since passed that. My family is provided for. My fridge is full. But the kid who looked into the empty one is still in there. He’s the reason food became my most reliable form of comfort. He’s the one who learned, early, that when food is available you take it, because there were times it wasn’t. That wiring didn’t disappear when the conditions changed. It went quiet. It didn’t leave.

He’s the one suggesting the second helping I don’t need. He’s the one noticing the open bottle of wine. He’s the one reaching for the phone when the day has been long.

He’s not bad. He learned what he learned, when he learned it. He just hasn’t gotten the memo about the new program.

I’m not trying to silence him. I’m trying to thank him for getting me here, and then choose something different now.

The routines are how I do that without having to argue it out every evening.

Drive-Through Talking

It had to have been the early 2000s. My bride and I were sitting in a church auditorium listening to Kevin Leman speak, and the phrase he kept using made me chuckle every time I heard it: drive-through talking. I kept mistakenly calling it drive-by talking in my head — which, as I’d later realize, is an entirely different communication style and not one anybody recommends.

But the drive-through? That one I knew well.

In my younger years, my wife and I ate out constantly. There was a Taco Bell just down the street, and we learned a small but important truth at that pickup window: when the kid on the headset repeated our order back to us, we got what we ordered. When they didn’t repeat it back, the odds of getting something we hadn’t asked for went way up.

Marriage works the same way. The window is just invisible, and the cost of getting the order wrong is much higher.

The Technique

When your spouse is talking and you’re listening, act like you’re at the drive-through window. Repeat the order back. Make sure they know you actually heard the words they said — not the version your brain rewrote on the way in.

We’ve been doing this for over twenty years. It usually sounds something like, “Hold on — I think this is what you’re saying. Do I have it right?”

Over time, four phrases have done most of the heavy lifting:

  • Can you repeat that, please?
  • Do I have this right?
  • Is this what you said?
  • Help me understand.

That last one is the one I have to be careful with.

“Help Me Understand”

When I say it, I mean it the way it’s supposed to be meant: I’m being dense, I’m missing context, I need more from you so I can actually track what you’re telling me. It’s me admitting I’m the bottleneck.

That phrase has a problem. It can land as “you’re being too vague — explain it better,” which puts the work back on the person already doing the talking. Same words. Different posture. Completely different effect.

I’ve had to work at making sure my tone matches my intent on that one.

What the Research Says

Charles Duhigg points to research on couples who argued differently — specifically, on what separated couples who stayed together from couples who fell apart, based on how they fought.

The pattern is uncomfortable in its simplicity. Couples who focused on controlling the other person tended to end up divorced. Couples who focused on self-control — managing their own reactions, taking responsibility for their own part — tended to end up still married, and happier in the marriage they were still in.

That’s not abstract to me. It’s been my goal for twenty-seven years — to be the husband who’s regulating himself, not the one trying to manage her. Drive-through talking is what that goal looks like in practice. You’re not trying to win the conversation. You’re not trying to control where it goes. You’re regulating yourself long enough to clarify, repeat, and confirm — so that the other person actually feels heard.

I also use this with my son, too. Testosterone gets in the way more often than I’d like to admit, on both sides of those conversations. But the same courtesy I extend to a stranger at a checkout counter is the courtesy I want to extend to him — and even more to him and to my wife than to anyone else.

He and his mother shouldn’t get the worst version of how I communicate just because they’re the most familiar.

The Pushback

Someone might tell me their marriage is fine without all this work. That they don’t need techniques. That things are good.

I’d push back. “Fine” is an invitation. Just because something is good doesn’t mean we stop trying to make it better. Just because things work okay right now doesn’t mean they can’t fail later. The roof you don’t maintain is the roof that fails in the storm — not on the sunny day you decided it was fine.

I’ve never wanted to be over-prescriptive about this. I’m not a counselor. I’m a husband who’s been married a long time and has paid attention. My belief is this: because we’re friends, because we have the mutual aim of respecting each other, taking care of each other, honoring the vows we made — we can work through things. Not because the technique is magic. Because we love each other, and we choose to be married to each other, every day.

The drive-through window just helps us hear each other while we’re choosing.

The Reciprocity Gap

The researchers brought them in expecting a fight.

Two groups of people, opposite sides of a topic so polarizing I don’t need to name it for you to picture the room. Each side walked in believing the other side was the enemy. Each side believed they had nothing in common with the people across the table. Each side believed the conversation would go nowhere.

Then the researchers did something most of us never do. They trained the participants. Not in debate. In listening. In how to make the person across from you feel heard — not agreed with, not validated, heard. Then they paired them off.

What happened in those rooms wasn’t agreement. It was something rarer. One of the participants said it was the most understood he had felt in any conversation in his adult life. The person who made him feel that way held beliefs and values that were the opposite of his own.

That’s the experiment. That’s the result.

Then the researchers tried to scale it.

They built a Facebook group. They invited the participants who had been through the training. And they invited a hundred more people who hadn’t.

It took 45 minutes for the whole thing to fall apart.

Not because the trained participants forgot what they had learned. Because a hundred untrained voices walked in with their default attack methodology, and the medium itself rewarded them for it. You can’t make someone feel heard through a comment thread when the people next to you are sharpening knives. The training couldn’t survive contact with the platform.

I read this in Charles Duhigg’s Supercommunicators this week and I haven’t stopped thinking about it.

Here is what the experiment proved that the researchers didn’t set out to prove. The reciprocity you get from listening to another human being is not available through a keyboard. Not because keyboards are evil. Because writing is a high-skill medium, and most of us are not skilled at it.

Most people are not good at writing. I don’t mean that as an insult. I mean it as a fact about the moment we live in. Writing carries no face. No tone. No pause. No softening of the eyes when something hard needs to be said. The whole apparatus humans evolved to communicate meaning is stripped away, and what’s left has to do all the work alone. That’s a hard medium even for skilled writers. For most people, it’s an impossible one.

What’s left is venting. You sit behind a screen, you type how you feel, you hit post, and for a moment you feel better because you got it out. Then it lands in front of someone who can’t see your face, can’t hear your tone, can’t extend you the benefit of the doubt because the medium has trained them not to. They read venom you didn’t mean to send. They send venom back. The cycle compounds.

Both sides do this. I am not picking a team.

We are alike on most things. Family. Food. The basic dignity of being known. Where we differ is sometimes a question of method — how to organize, how to solve — and sometimes a question of values, of who gets protected and who pays the cost. The deeper disagreements are real and they don’t dissolve just because two people sat across from each other. But the experiment showed something the participants didn’t expect either: even when the values were opposite, the experience of being heard didn’t require agreement. It only required the room.

The Facebook group failed in 45 minutes because the people who hadn’t been through the training brought the old habits in with them, and writing — for most of us — can’t do the work that face-to-face does.

So we have to go back.

Not as a preference. As a necessity. The technology is going to keep accelerating. The amount of text in the world is going to keep multiplying past anyone’s ability to read it carefully. If we don’t relearn how to sit across from each other and listen, the fracture that social media started will widen until there’s nothing left to bridge.

This doesn’t get fixed by politicians. It doesn’t get fixed by platforms. It gets fixed by two people, in a room, doing the work the experiment proved was possible — and the Facebook group proved was fragile.

One conversation. Then another.