Week 1

7-40 Challenge | Round 4, Day 7


Round 4’s first week is in the books. Here’s what it looked like.

Day 1, I locked the priorities for the round. Two targets: get ready to sit my CDMP exam and get Phase Defiant in front of more people.

Day 2, I finished a book, started another, and published two blog posts.

Day 3, I drove from Oklahoma City to Dallas with a list of questions and a voice recorder. Two and a half hours of talking produced 18,000 words of raw material — business strategy, financial planning, a distribution roadmap, a seven-part writing series framework, and a rebuilt essay. Five documents came out of one car ride.

Day 4, I published a post and drafted another one while fighting a headache.

Day 5, I hit the wall. Six out of seven habits. No creative work. In bed early. It happens.

Day 6, I punched back. Full day. Every habit. Gym with my son.

Day 7, everything done. Holiday weekend ahead.


One rough day out of seven. The system held. The habits didn’t break — they bent for a day and came right back.

That’s what Week 1 looks like when the question isn’t “can I keep going” but “how do I build something with what I’ve already proven I can do.”

Six more weeks in Round 4. We’re just getting started.

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